Remote Google Ads Specialist Job at Prudent Digital Inc.

Responsibilities of the Candidate:

• Developing, managing, and optimizing advertising campaigns within the Google Ads platform, aligning with brand strategy and performance goals.
• Providing specialized support within the Google Ads platform, utilizing extensive experience to troubleshoot, guide, and enhance advertising efforts.
• Leveraging proven experience in digital marketing, including Paid Search, and SEO, to drive successful campaigns.
• Utilizing tools such as Google Analytics and SuperMetrics to analyze performance, generate insights, and create actionable reports.
• Working with HTML, CSS, and JavaScript, understanding their development constraints, and how they impact advertising campaigns.
• Staying up-to-date with the latest trends, tools, and best practices in online marketing and measurement, ensuring campaigns are at the forefront of industry standards.
• Emphasizing meticulous attention to detail and adherence to systems, playbooks, and checklists to ensure the highest quality in all advertising initiatives.

Requirements:

Google Ads: 

• Google Ads strategy
• Campaign creation
• Campaign optimization
• Attribution Model Comparison Tool
• Ads Editor
• Bidding Strategies
• Keyword Research
• Ad Copywriting
• Dynamic Remarketing

Google Analytics (GA4 & UA):

• Reading Analytics & User Life Cycle Events
• GA4 Reporting
• Funnel Path Analysis
• Reading Attribution Projects in GA4
• Setting Google Analytics
• UA All Traffic, Google Ads Reporting

 Google Merchant Center

• GMC Shipping & taxes setting
• GMC Feed Rules
• Feed Setup

Conversion tracking

• Purchase Conversion tracking
• Thank you page Conversion tracking
• Event Conversion tracking

Salary & Growth Opportunities:

• Google Ads Specialist starts at (check original job post).
• You’ll be assigned clients slowly as we begin to build your confidence.
• You’ll be graded on your client retention and campaign performance.
• Once you are managing a full slate (10-20 accounts), you will be a full Google Ads Specialist.
• Growth opportunities
• Google Ads: Experience with Google Ads is required.
• Experience using Google web analytics tools (e.g. Google Analytics, Google Tag Manager, Google Ads, Google Console)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Solid knowledge of website analytics tools and programming languages such as HTML, CSS, and JavaScript.
• Strong analytical mindset, with a data-driven approach to decision-making.
• Marketing Strategy: Your job is to learn about the client’s business and understand what they sell, who they sell to, etc. And then, guide the client toward strategies that help their ad campaigns become as profitable as possible. If this means they need to change their website, it’s up to you to realize this and recommend it. If this means their obsession with getting a low click-through rate is hurting them because the quality of their website traffic is dropping (and consequently their conversion rates), it’s up to you to educate them on a better metric to base their campaign success off of.
• Problem-solving: While communication is integral, don’t ask a question you could have solved yourself. We need people willing to “figure it out” and don’t mind rolling up their sleeves. That doesn’t mean we aren’t here to support you, we are. But only when you encounter a problem or a situation that you truly can’t solve. You’re expected to bring more to the table than expected and hurdle problems, not allow them to get in your way.
• Strong English proficiency
• Willing to work a US time zone
• Remote working. This is a remote (work from home) position.
• All job offers start with a 60-day trial to ensure that we’re the right fit for each other.