Programmatic Media Specialist Job in Pune at Merkle

Merkle is currently hiring for the job role of Programmatic Media Specialist!

Responsibilities of the Candidate:

• Strategize and Execute the defined programmatic performance plan as designated for each individual client – based on their targeted requirements on platforms like DV360 (primary), Revx, RTB house, etc.
• Identify growth areas, and consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of the brand.  
• Ensure delivery of agreed campaign KPIs that are in line with or exceed industry standards.  
• Create and enhance cross-department relationships that drive them to deliver exceptional performance with the best effective ROI.
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.  

Requirements:

• Good understanding of the programmatic performance planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey, and new media trends.  
• Should have working knowledge of DV360 and MMPs like Appsflyer, Branch, GA, DCM.   
• Academic background should be B.E. or MBA