Product Marketing Manager Job in Gurgaon at Cogoport

Cogoport is hiring for the role of Product Marketing Manager!

Responsibilities of the Candidate:

• Prepare communication materials for field sales such as leaflets, presentations, and product features for customers.
• Conduct online and offline activities to increase awareness of product offerings amongst target customers. Coordinate with the COE Team for execution.
• Increase conversion and wallet expansion to increase revenue multifold.
• Define customer journey on the platform and ensure communication is sent based on customer behavior.
• Improve customer journey on the platform.
• Segment customers based on behavior, size, and geography and devise strategy and communication plan to target customers.
• Utilize the right channels to drive conversion and improve retention of the target segment.

Requirements:

• BA/BS or equivalent working experience.
• 2+ years of product marketing experience in a B2B company (preferably app or similar tech).
• Experience with web analytics, A/B testing, and inbound marketing tactics.
• Proficient in using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads.
• The incumbent needs to be organized and structured but can be flexible to the fast-paced environment of a startup like ours.
• A hands-on type who'll get into the weeds of things to deliver tangible results.
• Someone with a track record helping app businesses launch products and improving post-install KPIs such as retention and revenue.
• This role is perfect for someone who's already worked on product marketing strategies in the past but wants more ownership of what it looks like end-to-end.
• Good project management and communication skills. You will need to work with multiple stakeholders, both internal and external.
• Critical thinker and problem-solver.
• Strong time management and project management skills