Product Marketing Executive Job in Guwahati at Vantage Circle

Vantage Circle is hiring for the role of Product Marketing Executive!

Responsibilities of the Candidate:

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and reach out to potential influencers in the HR and corporate wellness domain.
• Plan and manage webinars and podcasts, including scheduling guests and overseeing production logistics.
• Maintain ongoing relationships with influencers and respond promptly to any queries.
• Stay up-to-date on the latest trends and best practices in influencer marketing and SEO.
• Coordinate with internal teams and external editors to ensure timely delivery of content.
• Implement off-page SEO strategies, including link building, to improve our website’s visibility and ranking on search engines.
• Proactively suggest improvements for event management, podcast, webinar, and SEO processes.
• Manage and update a comprehensive list of influencers and backlink opportunities.

Requirements:

• Bachelor's degree in Marketing, Media & Communications, or a related field.
• Experience with influencer engagement, event management, and SEO link-building strategies.
• Strong understanding of off-page SEO techniques and tools.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to multitask and manage multiple projects with attention to detail.
• Analytical mindset with an ability to track and report on campaign performance metrics.