Product Marketing Executive Job at Wisdm Labs

Wisdm Labs is hiring for the role of Product Marketing Executive!

Responsibilities of the Candidate:

• Develop and execute product marketing plans aligning with the company's objectives.
• Develop product update launch plans and go-to-market strategies that drive customer acquisition and revenue growth
• Create and manage product collateral, including sales presentations, product sheets, and case studies.
• Develop and execute digital marketing campaigns to promote our products, Including Content, Email Marketing, Social Media Marketing, partnerships, and paid advertising.
• Analyze and report on the performance of product marketing campaigns, using data to make data-driven decisions and optimize campaigns.
• Conduct market research to gain insights into customer needs, preferences, and trends, and use this information to evolve marketing strategies.
• Develop a deep understanding of our offerings and the customer problems that they solve.
• Ace your product expertise: Come up with hypotheses and run experiments, conduct user interviews, analyze product data, and talk to our existing and potential users regularly to deeply understand and validate their needs and expectations.
• Work closely with cross-functional teams - including product development, and design - to hypothesize, validate, develop, and launch new products and features.

Requirements:

• 2+ years of experience in product marketing/management, preferably in the software or IT industry.
• Experience using marketing automation and analytics tools such as Google Analytics, and Google Search Console and familiarity with any email marketing tool is expected.