Product Marketing Associate Job in Gurgaon at ZS Associates

ZS Associates is hiring for the role of Product Marketing Associate!

Responsibilities of the Candidate:

• Own and drive marketing projects and implement marketing programs in close collaboration with solution and industry marketers
• Develop marketing collateral, promotional content and sales enablement content such as email copy, brochures, web copy, presentations and sales primers (Own and drive the content develop process, interview SMEs, manage review/approval process, etc.)
• Perform market research and competitive analysis.
• Execute awareness and lead generation campaigns in collaboration with demand generation and digital teams, that may include digital and social marketing, e-mail, webinars and paid search.
• Design and execute campaigns, generate and track leads.
• Measure and assess marketing activities, and report on outcomes and program effectiveness.
• Create content and promotional assets for conferences and ZS-hosted events.

Requirements:

• Exceptional spoken and written American-English communication skills.
• Bachelor's degree in business discipline, marketing preferred
• 1-3 years of marketing experience, professional services or B2B technology marketing (product or solution marketing) preferred
• Demonstrated experience translating value propositions into creative and impactful sales materials, including brochures, web copy, presentations and sales primers.
• Strong MS Office Skills (Word, Excel, PPT etc.), experience with SFDC or marketing automation a plus.
• Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures.
• Strong international collaboration skills. Ability to think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact.
• Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget.
• Must be a self-starter that is able to learn quickly and independently.