Product Marketer Internship in Bangalore at IBM

IBM is hiring for the role of Product Marketer!

Responsibilities of the Candidate:

• Develop robust market insights and audience understanding to inform product strategies and align them with business objectives for new client acquisition​
• Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively​
• Develop and deliver client-facing materials, primarily product use cases that showcase innovation and differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, and event kits to attract new client acquisition​

Requirements:

• Excellent writing skills for long-form and short-form content
• 2+ years of experience in B2B marketing, sales, or content
• Technology background with a foundational understanding of cloud-related concepts and software
• Strong collaboration skills to work across different functions of the business
• Bachelor’s degree
• Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability