Product & Content Marketing Specialist Job in Bengaluru at Lifesight

Lifesight Technologies is hiring for the role of Product & Content Marketing Specialist!

Responsibilities of the Candidate:

• Content-Driven Storytelling: Develop and execute content strategies that articulate our product's value proposition, ensuring consistency across all channels.
• Sales Enablement: Create and maintain sales collateral, including pitch decks, one-pagers, and case studies, to empower the sales team and drive conversions.
• Customer Activation & Enablement: Design onboarding materials and educational resources to enhance customer engagement and product adoption.
• Automation Tools Proficiency: Utilize platforms like HubSpot and Salesforce to automate marketing campaigns, track customer interactions, and analyze performance metrics.
• Market Analysis: Conduct thorough research on industry trends, customer needs, and competitor offerings to inform product positioning and messaging.
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing strategies with business objectives.

Requirements:

• 2–3 years in product marketing within a fast-paced B2B SaaS startup, preferably with a sales-led growth model.
• Content Background: Proven track record in content creation, with a portfolio showcasing exceptional storytelling abilities.
• Sales Enablement: Demonstrated experience in developing tools and resources that support sales teams and drive revenue.
• Technical Proficiency: Hands-on experience with HubSpot, Salesforce, and other marketing automation tools.
• Industry Knowledge: Deep understanding of the ecommerce, D2C, retail, martech, and adtech landscapes.
• Analytical Skills: Ability to interpret data and translate insights into actionable marketing strategies.