PPC Executive Job in Pune at Uniathena

UniAthena is hiring for the role of PPC Executive!

Responsibility of the Candidate:

• Support the planning, execution, and optimisation of PPC campaigns to drive brand visibility, leads, and student enrollments.
• Assist in setting up and managing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and other paid media channels.
• Monitor campaign performance on a regular basis, tracking metrics such as impressions, clicks, CTR, and conversions.
• Support budget tracking and bid adjustments under the guidance of senior team members to ensure efficient spend and ROI.
• Analyze basic performance data and prepare insights to help improve campaign effectiveness.
• Assist in A/B testing of ad creatives, copies, and landing pages to enhance conversion rates.
• Implement audience targeting, segmentation, and retargeting strategies as directed.
• Maintain campaign hygiene by updating keywords, ad copies, extensions, and negative keywords.
• Coordinate with content and creative teams to ensure ad messaging aligns with brand and program objectives.
• Support campaigns focused on driving student enrollments, program inquiries, and lead generation.
• Prepare regular performance reports and dashboards for internal reviews.
• Ensure campaigns follow platform guidelines, data privacy standards, and internal best practices.
• Stay updated on basic PPC trends, platform updates, and industry best practices, especially within the EdTech domain.
• Assist senior team members in exploring new tools, features, or platforms for performance improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in digital or performance marketing, preferably with exposure to PPC campaigns.
• Basic hands-on experience with Google Ads and at least one paid social platform (Facebook or LinkedIn Ads).
• Familiarity with performance metrics such as CTR, CPC, CPA, and conversions.
• Working knowledge of analytics tools like Google Analytics and ad platform dashboards.
• Strong analytical mindset with attention to detail and willingness to learn data-driven optimization.
• Good communication skills and ability to collaborate with cross-functional teams.
• Eagerness to learn PPC best practices, new tools, and emerging trends in digital marketing.
• Interest in EdTech, online learning, or education-focused marketing is an added advantage.