Portfolio - Campaign Manager Internship in Mumbai at Visa Inc.

Visa Inc. is hiring for the role of Portfolio - Campaign Manager!

Responsibilities of the Candidate:

• Understand the Portfolio's current initiatives and priorities agreed upon by the Client’s key stakeholders.
• Create program framework for activation, engagement, and retention - identify focus groups based on product types and customer segments and align definitions with Portfolio & Product teams – and thereby, define target segments.
• Provide support to create and operationalize the campaign design and delivery framework in conjunction with the Client’s cross-functional teams, including assistance in list generation, communication mix design, and channel attribution.
• Support in monitoring the effectiveness of the campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops.
• Drive offer communication by optimizing messaging and channel mix.
• Design the Client’s Campaigns, support execution, and oversee the performance to ensure the desired impact.
• Set up a review and monitoring framework for program performance before, during, and after the campaign period.
• Manage allocated project deliverables within quality standards and budget.
• Structure documents and project deliverables, leveraging insights from data and client inputs.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• In-depth knowledge of marketing principles, strategies, and best practices
• Familiarity with data analytics and reporting tools to measure campaign performance
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Excellent communication and interpersonal skills