Performance Marketing Specialist Job in Bangalore at AiDash

AiDash is hiring for the role of Performance Marketing Specialist!

Responsibilities of the Candidate:

• Optimize and Run Paid Campaigns:
  • Plan, execute, and optimize paid advertising campaigns across Google AdWords, LinkedIn, and Meta/Instagram Ads. 
  • Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI and achieve business objectives. 
• PreformB2B Marketing Plan:
  • Leverage extensive B2B marketing experience to tailor advertising strategies that resonate with target audiences and drive business results. 
  • Understand the unique challenges and opportunities associated with B2B marketing and adjust strategies accordingly. 
• Execute Account-Based Marketing (ABM):
  • Design and implement ABM strategies to target key accounts, working closely with management/Sr. to align advertising efforts with their business objectives. 
  • Collaborate with sales teams to ensure alignment between advertising campaigns and account-specific goals.
• Implement A/B Testing:
  • Conduct A/B testing on various ad creatives, landing pages, and audience segments to identify and implement performance improvements. 
  • Provide insights and recommendations based on A/B testing results to enhance campaign effectiveness. 
• Stay Updated about Industry Trends:
  • Collaborate with the internal team to develop comprehensive paid media strategies aligned with overall marketing and business goals. 
  • Stay abreast of industry trends and emerging platforms to recommend innovative strategies. 
• Manage Ads Budget:
  • Manage and optimize advertising budgets to achieve maximum efficiency and results. 
  • Provide regular budget reports and forecasting to support strategic decision-making. 
• Prepare Weekly/Monthly Analytics Reporting:
  • Utilize analytics tools to generate detailed reports on campaign performance, including key metrics and KPIs. 
  • Present findings and insights to internal stakeholders, making recommendations for improvement. 
• Cross-Functional Collaboration:
  • Work closely with cross-functional teams, including marketing, content, and development, to align Paid strategies with overall business goals.  
  • Provide regular updates on campaign performance and recommendations for optimization. 

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Proven experience in managing paid advertising campaigns on Google AdWords, LinkedIn, and Meta/Instagram Ads
• In-depth knowledge of A/B testing tools and methodologies
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent communication and presentation skills
• Detail-oriented with the ability to manage multiple projects simultaneously
• Google AdWords, LinkedIn, and Meta/Instagram Ads certifications are required