Performance Marketing Specialist Job in Bengaluru at Your Story

Your Story is hiring for the role of Performance Marketing Specialist!

Responsibilities of the Candidate:

• Develop and implement comprehensive performance marketing strategies focused on lead generation across multiple digital channels.
• Execute Account Based Marketing (ABM) campaigns to target key accounts and decision-makers, driving quality lead acquisition.
• Create, manage, and optimize Facebook, LinkedIn, and Google Ads campaigns to generate leads and meet conversion goals.
• Utilize advanced data analytics to evaluate campaign performance, identify trends, and optimize strategies for lead generation.
• Collaborate closely with the sales team to align marketing efforts with lead generation goals and ensure seamless lead handoff processes.
• Develop and execute email marketing campaigns to nurture leads, facilitate engagement, and drive conversions throughout the sales funnel.
• Harness the power of WhatsApp marketing to engage with leads effectively, providing personalized and timely communication.
• Monitor industry trends, emerging technologies, and best practices in performance marketing to enhance lead generation efforts.
• Analyze lead quality and conversion metrics to refine targeting, messaging, and campaign strategies for optimal performance.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or certifications preferred
• Proven track record of success in performance marketing, with a focus on lead generation and conversion optimization
• Expertise in Account Based Marketing (ABM), Facebook Ads, LinkedIn Ads, and Google Ads platforms
• Strong analytical skills with the ability to derive actionable insights from data analysis and drive data-driven decision-making
• Proficiency in marketing analytics tools such as Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, etc
• Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) and WhatsApp marketing tools