Performance Marketing Manager Job in Noida at Easemytrip

EaseMyTrip is hiring for the role of Performance Marketing Manager!

Responsibilities of the Candidate:

• Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition
• Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns
• Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions
• Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC)
• Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals
• Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives
• Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness
• Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies
• Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing

Requirements:

• Holds a degree in Marketing, Business Administration, or a related field
• Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media
• Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions
• Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications
• Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results
• Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management
• Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives
• Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors
• Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets
• Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic