Performance Marketing Expert Job in Noida at Smartways

Responsibilities:

• Develop and execute performance marketing campaigns across various digital channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
• Monitor and analyze campaign metrics and key performance indicators (KPIs) to optimize ROI and drive conversions.
• Implement A/B testing and other optimization strategies to improve campaign effectiveness.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Stay updated with industry trends and best practices in performance marketing.
• Identify new opportunities for growth and expansion in digital advertising channels.
• Provide regular reports and insights to stakeholders on campaign performance and optimization efforts.

Requirements:

• Strong analytical skills and ability to interpret data to make informed decisions.
• Basic understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Eagerness to learn and adapt to new technologies and trends in digital marketing.
• Passion for digital marketing and a strong desire to grow and excel in the field.