Performance Marketing Executive Job in Bangalore at Ditto Insurance

Ditto is hiring for the role of Performance Marketing Executive!

Responsibilities of the Candidate:

• Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.
• Continuously monitor and optimise campaigns to achieve high-quality leads at a lower CPL.
• Conduct A/B testing to improve ad performance and conversion rates.
• Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.
• Should be able to understand our digital ecosystem and map the leads from respective campaigns' end-level conversions.
• Conduct detailed analysis on campaigns, keywords, Ad copies, locations and come up with powerful insights. 
• Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.

Requirements:

• Completion of a recognized digital marketing course or formal training from an accredited institution or online platform (e.g., Google Digital Garage, HubSpot Academy, Coursera, Udemy, or similar).
• Relevant digital marketing certifications (such as Google Ads, Meta Blueprint, or comparable credentials) are highly desirable.
• Basic understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing.
• Familiarity with data analysis and campaign optimization using tools such as Google Analytics.
• Demonstrated ability or strong interest in developing and implementing performance marketing strategies that drive lead generation, increase conversions, and maximize ROI.
• Excellent communication and presentation skills.
• Ability to work both independently and as part of a collaborative team.