Performance Marketing Associate Manager Job in Hyderabad at PepsiCo

PepsiCo is hiring for the role of Performance Marketing Associate Manager!

Responsibilities of the Candidate : 

• Campaign planning:
  
  • Partner with commercial teams to understand objectives, challenges, priorities and budgets
  • Conduct forecasting for annual and monthly budgets
  • Ensure deployment of best practices in all performance and on-platform search campaigns across markets
  • Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
  • Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share
• Campaign execution:
  
  • Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
  • Keyword research and ad copy development
  • Manage and maintain campaign budgets or spending summaries
  • Track and analyze campaign data to achieve business goals
  • Optimize and manage campaigns for achievement of KPIs, budgets and deadlines
  • Lift & shift learnings across campaigns while planning and delivering the marketing strategies
• Reporting and optimization:
  
  • Present the results to internal stakeholders, and proactively work with cross-functional teams to build and deliver reporting solutions
  • Liaise with cross-functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities in search
  • Work closely with analytics and data science teams to discover, test data-driven ways to optimize performance
  • Stay up to date with developments in performance marketing and the competitive landscape

Requirements :

• 2-3+ years’ experience working within eCommerce marketing/Shopper Marketing
• Understanding of the eCommerce landscape in the EU
• Good understanding of PPC/CPC/CPM models
• Good analytical, numerical, and reporting skills but also the creative mindset
• Good verbal and written communication with excellent English
• Strong Microsoft Office skills especially Excel & ppt
• Ability to navigate & influence matrix organization from a distance - connect with both management team level as well as operational level
• Sense for organizational dynamics, ability to build strong relationships and influence