Performance Marketing Associate Job in Mumbai at upGrad

upGrad is hiring for the role of Performance Marketing Associate!

Responsibilities of the Candidate:

• Develop a deep understanding and knowledge of people's product, audiences & buyer personas
• Leverage paid channels to drive top funnel, lead velocity, and MQL conversions
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer’s journey
• Explore new channels for customer acquisition for people.
• Measure, track, and report on performance marketing efforts through structured dashboards
• Lead, motivate, mentor, and grow the performance marketing function within the marketing team

Requirements:

• Graduate in any discipline, certification on Google Analytics and other direct marketing with marketing or linguistics and creative disciplines preferred
• 1-3 years of overall professional experience.
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
• Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg.
• Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing
• Automation, website analytics.
• B2B/SaaS product experience would be a big plus.
• Highly organized and autonomous, but also collaborative and able to work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs, and drive results.
• Lead, motivate, mentor, and grow the performance marketing function within the marketing team.