Performance Marketing Associate Job in Hyderabad at Ants Innovations Pvt Ltd

Ants Digital is hiring for the role of Performance Marketing Associate!

Responsibilities of the Candidate:

• Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, and social media advertising to drive customer acquisition and revenue growth.
• Achieve/exceed SBU Revenue Targets and other Business Unit Parameters.
• Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement.
• Present daily/ weekly/ monthly reports of acquisition campaign progress report to the team and clients
• Track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results.
• Develop account strategy and media plan based on client brief, prioritize and manage retainer clients’ expectations.
• Contribute to the client strategy, planning key campaign optimizations, and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social, etc for all the clients.
• Brainstorm new and creative growth strategies with clients to ideate, plan, and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers.
• Build strong relationships across Client Services and other channel teams.

Requirements:

• Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant platforms and tools.
• In-depth knowledge of Biddable media Digital platforms like Google, Facebook, LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc.
• Experience working with popular social media advertising platforms found with E-Commerce products. E-commerce Platform Knowledge like Amazon, Flipkart, etc.
• Paid marketing experience delivering a good ROAS is an absolute must.
• A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture.
• Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• Stay up-to-date with social media trends and tools.