Performance Marketing Associate Job in Kolkata at ITC Limited

ITC Limited is hiring for the role of Performance Marketing!

Responsibilities of the Candidate:

• Be a Subject Matter Expert (SME) in providing advisories on all PPC platforms
• Explore various platforms opportunities globally for cooperation
• Cascade KPIs and goals aligned to stakeholders' needs across the demand and supply spectrum.
• Establish the capability of providing actionable insights during mid and post-campaign reports to improve in-flight optimizations and future campaign brief recommendations
• Set up processes in compliance with the finance process (including end of campaign reconciliation) to drive operational excellence.
• Be an expert on media behavior and how the target audience interacts with social touchpoints (i.e. Google, Facebook) and any cross-channel delivery.
• Build strong relationships across internal stakeholders.
• Lead a team to plan & deliver campaigns across multiple Paid platforms
• Core platforms: Google, Bing, Facebook, Instagram, Snapchat, Twitter and Bigo Ads required

Requirements:

• Strong analytical, problem-solving and time management skills.
• Ability and vision to think strategically and drive solid results for the business.
• Passion for developing and managing a team.
• Leadership skills demonstrated as an ability to anticipate and remove barriers to productivity, drive teams towards clear goals and take effective decisions.