Performance Marketer Job at ScaleX

ScaleX is hiring for the role of Performance Marketer!

Responsibilities of the Candidate:

• Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.
• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting, etc.
• Optimize campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages and funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing (A/B).
• Navigate cross-functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.
• Execute weekly and monthly plans to grow the client's user base and manage marketing budgets across multiple channels.
• Consistently deliver on user acquisition targets.
• Come up with creative briefs, ad copies, and video ad scripts.
• Communicate with internal stakeholders regularly to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

Requirements:

• Digital marketing experience
• In-depth knowledge of Meta Ads with Conversions/Sales as the goal.
• In-depth knowledge of Google Ads with Conversions/Sales as the goal.
• Experience with WordPress, Click-funnels, and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes.
• Proficiency in Google Sheets or Excel.
• Excellent written and verbal communication skills.
• Ability to provide insights regularly from current and historical data and trends.
• Willingness to unlearn and relearn quickly if the situation demands.