Paid Media Specialist Job in Gurgaon at Social Panga

Social Panga is hiring for the role of Paid Media Specialist!

Responsibilities of the Candidate:

• Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing.
• Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives.
• Manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn).
• Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals.
• Analyze trends and improve media performance based on the client’s KPIs.
• Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.

Requirements:

• Minimum 1 year of digital media planning and buying experience with hands-on experience specifically with self-service media including paid search and social advertising; agency environment a plus.
• Experience with online marketing metrics such as return-on-investment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
• Exceptional analytics, project management skills, writing, and organizational skills.
• Ability to work in a fast-paced environment.
• Proficiency with Microsoft Office, especially Excel.
• Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, Marin, DoubleClick, etc. is a plus.