National Marketing Manager Job in Bangalore at BIG FM

DUTIES & RESPONSIBILITIES:

Strategic Responsibilities:

• Brand Management & brand communication  
• Create higher profile of visibility by seeking strategic print, outdoor and other media partnerships.  
• Focus on alliances that contribute to viewership and drive PR mileage    

Operational Responsibilities:

• Execute brand and sponsor activities on-ground  
• BTL/ Field marketing/ promotions/ brand activation. 
• Drive PR with the national PR team to keep media interested in the brand, nationally
• Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs 
• Regular reporting from and to other cities on brand developments and activations. Needs to be a facilitator of information between corporate office and rest of the cities 
• Set benchmarks in process compliance  

Developmental Responsibilities:

• Drive digital extension and loyalty for listeners towards the brand  This would include the following: 
• Strategic year long tie-ups in the digital space (including online and mobile) 
• All brands campaigns and spikes will have a larger footprint in the digital space 
• Trade focus: Communication towards media agencies  

Commercial Production:

• Client Integrations
• Spots 
• Creative Pitches 
• Audits / Reviews   

Creative approach for all Content including Spikes: 

• Objective setting on a quarterly basis 
• Design national level creative solutions
• Creative Audits

All Processes & Systems for the Creative team across:   

• Driving and managing weekly Creative meetings 
• Total Quality Management 
• New Hire Training and identifying ongoing training & development needs 
• Regular process audit and constant evolution of processes 
• Regular process audit and constant evolution of processes 

Programming & Marketing Budget: 

• Local 
• Contracts & Agreements   

Required Qualifications and Skills:

• MBA or a Post Graduate Professional  
• Strong management & leadership skills and excellent communication skills 
• Result Oriented and Capacity to operate in a growth environment that is increasingly competitive 
• Set the highest ethical and professional standards & lead by example 
• Comfortable with change & ambiguity 

BIG FM one of India's largest radio network with 58 stations reaches out to over 34 Crore Indians