Mobile Marketing Associate Job in Gurgaon at MakeMyTrip (MMT)

MakeMyTrip MMT) is hiring for the role of Mobile Marketing!

Responsibilities of the Candidate:

• Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Snapchat, and other key platforms.
• Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
• Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
• Customer LTV & Retention: Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
• Cross Functional Collaboration: Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
• Reporting & Data Visualisation: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams

Requirements:

• MBA from a reputed institute with 2–4 years of hands-on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
• Platform Expertise: Proficiency in Google Ads, Meta Ads Manager (Facebook & Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
• Analytical Mindset: Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
• Certifications: Google Ads, Meta Blueprint, or similar certifications will be an added advantage
• Creative Understanding: Good understanding of creative elements and their role in driving campaign performance