Meta/ Google Ads Expert Job in Noida at Oswaal Books

Key Responsibilities:

• Develop and execute strategic Facebook advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS). 
• Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting. 
• Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions. 
• Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI. 
• Implement A/B testing and experimentation to identify best-performing ad creatives, audiences, and campaign 
• Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness. 
• Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals. 
• Provide regular reports and insights on campaign performance, trends, and opportunities for optimization.

Candidate Profile:

• Bachelor's degree in marketing, advertising, communications, or a related field. 
• Proven experience managing Facebook advertising campaigns with a track record of driving results and achieving KPIs. 
• In-depth knowledge of Facebook Ads Manager, Business Manager, and other advertising tools and platforms. 
• Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies. 

Presently, we provide the most exam-oriented books for CBSE, ICSE, ISC and Karnataka Board and competitive exams including JEE, NEET, NRA, GATE, CAT and CLAT along with others. Running parallelly with all the national and state level education-oriented updates we strive to keep the students updated and upfront. Currently, we publish more than 700+ titles in English, Hindi, Kannada, Malayalam, Marathi and so forth every year, and envisaging to add 50 new titles every coming year.