Merchandiser and Content Job in Gurgaon at Afford Plan

Key Responsibilities:

1. On-site Merchandising:

• Own the layout, hierarchy, & content across home page, PLPs and PDPs
• Coordinate weekly refreshes of banners, collections, and seasonal promotions
• Prioritize visibility based on business goals
• Ensure UX best practices around product discovery and search merchandising

2. Content-led Commerce:

• Plan and publish editorial content, buying guides, bundles, and health-driven themes
• Integrate blog, video, influencer content, and wellness advice across shopping journey
• Work to shape high-conversion storytelling (e.g., “Best Supplements for PCOS”)

3. Visual Communication & Campaigns:

• Work with design team to create banners, campaign assets, and email creatives
• Drive merchandising for marketing campaigns
• Brief and review visual content to ensure consistency in tone and appeal

4. Data-driven Optimization:

• Track user engagement, scrolls, bounce, CTRs, and conversion
• A/B test placements, creatives, product arrangements, and content blocks
• Optimize based on performance metrics - weekly, and campaign-wise

Key Requirements:

• Education: Bachelor’s degree; specialization in marketing or e-commerce preferred
• Experience: 3–6 years in e-commerce merchandising, digital marketing, or content (preferably in beauty,
• wellness, D2C, or fashion)
• Tools: basic Figma/Canva, Excel
• Creative Sensibility: Good aesthetic eye; able to guide design for performance
• Analytical Skills: Ability to derive insights from data and make decisions
• Soft Skills: Detail-oriented, collaborative, proactive, and customer-obsessed

It’s unique flagship product - Affordplan Swasth is a bouquet of offerings tailored for healthcare providers as well as healthcare seekers. Currently partnered with 150+ hospital across the country, Affordplan has an active footprint in 20+ cities with lakhs of patient families as its patrons.