Media Analyst Job in Mumbai at Kanalytics

Key Responsibilities:

Media Monitoring:

• Track media coverage across print, online, social media, and broadcast platforms.
• Identify trends, topics, and sentiments about brands, industries, or competitors.

Data Collection and Analysis:

• Gather data on media consumption patterns, advertising effectiveness, and audience engagement.
• Analyze data to provide actionable insights regarding media trends and campaign performance.

Campaign Performance Reporting:

• Evaluate the impact and effectiveness of media campaigns (e.g., return on investment, reach, engagement).
• Generate detailed reports with key performance indicators (KPIs) for stakeholders.

Market Research:

• Conduct research on target audiences, competitors, and industry trends to support marketing and media strategies.
• Analyze the impact of media coverage on brand reputation and market positioning.

Sentiment Analysis:

• Use tools and software to perform sentiment analysis, understanding the public perception of a brand or product.
• Provide feedback on how media exposure is influencing consumer opinion.

Collaboration with Teams:

• Work closely with marketing, public relations, and advertising teams to optimize campaign strategies based on media analysis.
• Collaborate with content creators and social media managers to align strategies with media insights.

Presentation of Findings:

• Present insights and reports to management, clients, or other stakeholders.
• Suggest improvements to media strategies and tactics based on data analysis.

Qualifications:

Education:

• Bachelor's degree in marketing, communications, media studies, or a related field.
• Advanced degrees or certifications in media analytics, marketing analytics, or digital marketing are a plus.

Skills:

• Strong analytical and quantitative skills.
• Proficiency in media monitoring tools (e.g., Meltwater, Brandwatch, Cision).
• Proficiency in data analytics tools and software (e.g., Google Analytics, Excel, Tableau).
• Strong communication and presentation skills.
• Knowledge of SEO, SEM, and digital marketing strategies.
• Familiarity with social media platforms and analytics tools (e.g., Facebook Insights, Twitter Analytics).

Experience:

• 2-3 years of experience in media analysis, marketing analytics, or a similar role.
• Experience in handling large datasets and performing advanced analysis.

KANALYTICS finds its use across industries. Be it media agencies, corporates, celebrities, event co-ordination companies, government agencies, industry representatives, PR agencies, etc. we customize our solutions to fit every need.