Media Analyst Job in Bangalore at Target

Target is hiring for the role of Media Analyst!

Responsibilities of the Candidate:

• Understand the campaign needs of our media vendor
• Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals
• Understand and analyse the Media Plan, and ensure the campaign is set accordingly
• Manage the budget of the campaigns and effectively shift it between different media channels
• Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social, and search; consider creative and audience optimization tactics
• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
• Align with the Media Planning team to translate patterns in campaign performance into future recommendations
• Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest)

Requirements:

• 2 - 7 years of experience in digital marketing focused on ad operations, analytics, or media execution
• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx), rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets), Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
• Should have a fair understanding of the retargeting & affinity models. Hands-on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage
• Intermediate/Advanced Microsoft Excel & PowerPoint skills ·
• Exhibit excellent communication skills & ability to learn quickly
• Have strong attention to detail and accuracy
• Able to work independently with limited supervision
• Diligent, solution-focused with a can-do attitude
• Effective time management and organization skills
• Eager to get things done and highly self-motivated