Marketing Specialist I Job in Gurgaon at Valvoline Global

Valvoline Global is hiring for the role of Marketing Specialist I !

Responsibilities of the Candidate:

• Assists in measuring the results of recent marketing efforts by customer segment, channel and product offers through in-depth data analysis. Identifies key target audiences. Provides recommendations for improved targeting, looking for opportunities to expand or narrow selections for optimal campaign performance based on response and overall profitability.
• Drives campaign planning processes and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels.
• Works with channel and product marketing teams to determine campaign goals (e.g. performance vs. awareness), develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable.
• Develops campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions. Provides regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings.
• Builds and executes marketing cloud campaigns, journeys across the marketing cloud studio suite. Performs data segmentation and ensures data hygiene by adhering to the data model.
• Build and execute data segments in Data Cloud.
• Manage campaign reporting and analytics, leveraging Marketing Intelligence Studio.
• Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field preferred
• 1 -2 years previous work experience in Marketing or related field
• Experience in working with Salesforce marketing cloud or equivalent
• Experience in data management, data quality assessment of large data sets
• Experience in Google analytics
• Proficiency in Excel, powerpoint
• Strong inter-personal skills, communication, and organizational skills - written and verbal.
• Ability to communicate issues and recommend solutions in a timely manner.
• Desire to learn and grow professionally grow. Specifically willing to learn in these areas: Strong interest in marketing automation, B2B email, digital, messaging, marketing campaigns, and customer experience.