Marketing Specialist Job at Seo-dna

Responsibilities:

• Collaborate with the marketing team to create comprehensive marketing strategies that align with the company's goals and objectives.
• Plan and execute multi-channel marketing campaigns across digital platforms, social media, email, and other relevant channels. Ensure campaigns are well-targeted and drive maximum ROI.
• Develop engaging and persuasive marketing content, including but not limited to blogs, social media posts, email newsletters, infographics, and videos.
• Contribute to enhancing the company's brand identity and positioning through consistent messaging and visuals.
• Conduct market research and analyze industry trends, customer preferences, and competitive landscape to identify new opportunities and optimize marketing efforts.
• Monitor and analyze the performance of marketing campaigns, channels, and initiatives using various metrics. Provide actionable insights and make data-driven recommendations for continuous improvement.
• Assist in managing digital marketing efforts, including SEO, SEM, social media advertising, and other online marketing channels.
• Assist in planning and coordinating marketing events, such as webinars, conferences, and trade shows.
• Collaborate effectively with cross-functional teams, including sales, product, and design, to ensure alignment and successful execution of marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of marketing principles and best practices.
• Proficiency in using marketing tools and platforms such as CRM software, Google Analytics, social media management tools, etc.
• Excellent written and verbal communication skills.
• Creativity and ability to think outside the box to develop innovative marketing campaigns.
• Analytical mindset with the ability to interpret data and draw meaningful conclusions.
• Team player with strong interpersonal skills and the ability to work collaboratively.
• Familiarity with the latest marketing trends and technologies.

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