Marketing Specialist Job in Noida at Wiley India Private Ltd.

Wiley is hiring for the role of Marketing Specialist!

Responsibilities of the Candidate:

• Organizing external stakeholder engagement programs, liaising with external partners, executing planned activities, conducting post-event analysis, and tracking ROI with subsequent reporting.
• Conceptualizing and execution of BTL, ATL, and TTL activities.
• Conceptualizing and execution of BTL, ATL, and TTL activities.
• Managing relationships with online channel partners.
• Discovering and integrating new tools for marketing automation to enhance overall marketing effectiveness.

Requirements:

• Master of Business Administration.
• Publishing / Edtech Industry.
• Fluency in English, good oratory & presentation skills, results-driven mindset, analytical and problem-solving approach with a positive outlook. Should be willing to travel to discharge his duty.
• Working Knowledge of Martech tools like Adobe Campaign Management, Adobe Analytics, Adobe Experience, Power BI, SFDC, etc.
• Should have a collaborative & adaptive mindset with an understanding that the team's collective effort is often more impactful than individual contributions.