Marketing Specialist Job in Gurgaon at Gartner

Gartner is hiring for the role of Marketing Specialist!

Responsibilities of the Candidate:

• Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.
• Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.
• Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.
• Write and optimize public website content with a strong understanding of SEO
• Draft ad copy for various paid social media campaigns such as LinkedIn Sponsored Updates, SEM ads etc.
• Support marketing collateral creation and create effective sales enablement materials to improve sales teams’ ability to authentically engage with segments
• Partner with marketing leaders in the US and Europe to develop a deep understanding of messaging and product offerings.
• Collaborate across business lines and with colleagues in Gurgaon to identify, leverage and integrate marketing ideas and activities.
• Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices
• Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

Requirements:

• BS/BA degree or MBA degree on marketing or related field
• 2-3 years of marketing experience, including:
  • Strong English communication and written skills
  • Experience in executing multi-channel marketing campaigns
  • Experience with a CRM (salesforce or sugarCRM), CMS (Hippo or Adobe AEM), email management system (Eloqua) and Google Analytics preferred.
• Intermediate/advanced Excel experience preferably ease with formulas and pivot tables.
• Experience marketing to executive-level audiences
• Experience in managing multiple senior stakeholders across geographies will be an added advantage