Marketing Operations Specialist Job in Pune at OpenGov India

OpenGov is hiring for the role of Marketing Operations Specialist!

Responsibilities of the Candidate:

• Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
• Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
• Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
• Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.

Requirements:

• 2–4 years experience in marketing execution or operations
• Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
• Ability to work independently and across multiple time zones