Marketing Manager /Sr.Marketing (Only Females) Job in Bangalore at The Organic World

Qualifications :

• Expertise in marketing strategy, planning, and execution.
• Experience – 5 to 10 years in Retail FMCG Marketing.
• Experience in Store visit store operations and Marketing.
• Experience in digital marketing and social media management
• Excellent written and verbal communication skills
• Experience in brand management and market research.
• New Store Openings - Launch/ Activations Existing Stores Performance boost Activations at the Store,.
• New Product Launch &; Visual Merchandize Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.  
• Strong analytical capabilities and data-driven decision-making skills
• Experience in managing teams and working collaboratively with cross-functional teams
• Familiarity with the organic and natural products industry is a plus
• Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Roles and Responsibilities :

Sales Generation:

• Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
• Analyze sales performance and market trends to identify opportunities for growth and optimization.
• Collaborate with category team to ensure alignment between marketing efforts and sales objectives.

Marketing Budgeting:

• Develop and manage annual marketing budgets in line with company goals and financial targets.
• Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize CAC.
• Conduct regular budget reviews and adjustments based on performance and market dynamics.

Customer Acquisition:

• Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics.
• Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies.
• Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.

Customer Retention and Loyalty:

• Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.
• Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value.
• Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience.

Our goal was to be the brand that offers better choices for all our stakeholders within this ecosystem – the customer, the community that we are part of, the farms and brands we work with and our plantation. We wanted to create awareness about the compromises modern life has normalised and offer better choices to empower our consumers to lead a healthy lifestyle. We offer “Better Choices” in food, grocery, personal care and home care range covering 2000+ products.