Marketing Manager - Flooring & Wallcovering Job in Delhi at Vibrant Floors

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts in the Flooring & Wallcovering industry. As the Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our products, enhance brand visibility, and drive business growth. You will work closely with cross-functional teams to create compelling campaigns, manage marketing budgets, and analyze market trends. The ideal candidate should have a proven track record in marketing within the flooring and wallcovering sector, along with strong leadership and communication skills.

Responsibilities:

• Research and analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Create comprehensive marketing strategies to position our flooring and wallcovering products effectively in the market.
• Conceptualize, plan, and execute marketing campaigns to generate leads, increase brand awareness, and drive sales.
• Utilize a mix of online and offline marketing channels, including digital marketing, social media, trade shows, and industry events.
• Develop and maintain a strong brand identity and ensure consistent messaging across all marketing materials and channels.
• Oversee the creation of engaging and informative content, including blog posts, articles, videos, and infographics.
• Conduct market research to identify customer needs, preferences, and pain points.
• Develop and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.

Requirements:

• Proven work experience as a Marketing Manager or a similar role in the flooring and wallcovering industry.
• In-depth knowledge of marketing principles, best practices, and industry trends.
• Strong understanding of the flooring and wallcovering market, including customer segments and distribution channels.
• Experience in developing and implementing successful marketing strategies and campaigns.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics.
• Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.

Our offerings include Woven Vinyl Flooring, Woven Vinyl Wallcovering, Luxury Vinyl Flooring (LVT), Click N Lock Vinyl Flooring (Click LVT), Vinyl Wallcovering, Sports Flooring ranges are best in class, design & collection with robust performance.