Marketing Manager Job in Hyderabad at Bloomwell Healthand Wellness Ltd

Marketing Manager

About Studio11 Salon & Spa STUDIO11

founded in 2014 in Hyderabad has empowered more than 200 entrepreneurs so far across 20+ states in India. Our footprint spreads across 150+ cities which include metro as well as multiple small towns. With an impeccable track record of serving our franchise partners, STUDIO11 has become a well established industry leader in the salon business in such a short period. We are growing very rapidly especially post pandemic as the need for organized salons has increased. Also the mindset shift and general propensity of the people to move towards entrepreneurship is increasing day by day. We provide the option of setting up a salon at a reasonable cost to budding entrepreneurs while keeping the service quality high. Studio11 services all current as well as upcoming salon owners through a dedicated team of professionals who value customer experience and integrity. We are truly the fastest growing salon chain in India and we aim to become the biggest player in industry in the next 5 years. Role Overview As a Marketing Manager, you will be responsible for driving Studio11’s marketing efforts across digital and traditional channels, with a focus on brand building, creating awareness and creating demand for salons. You will manage and lead the social media marketing, owning the social media calendar, plan and execute sales enablement campaigns through email marketing and focused social media efforts, and execute ATL and BTL strategies. You will also execute launch marketing SOPs for each new salon launch and stay abreast of market trends and opportunities. Your role will involve planning and implementing season-specific campaigns to drive awareness and generate leads for our salons. Job Description ● Operates as a single point of contact for marketing needs at brand level and salon level. ● Develop and execute comprehensive marketing plans to drive growth and lead generation for Studio11 salons, both online and offline. ● Identify and execute any corporate partnerships and tie ups which would help increase the brand awareness. ● Manage and lead the social media marketing, owning the social media calendar, and ensuring content is relevant and engaging for Studio11’s target audience. ● Plan and execute seminars around execution of marketing activities for franchise salons. ● Plan and execute sales enablement campaigns through email marketing and focused social media efforts to drive lead generation and increase conversion rates. ● Monitor and report on the performance of marketing campaigns, using data and analytics to inform future campaigns and optimize marketing spend. ● Execute ATL and BTL strategies focused on lead generation for salons, including advertising, PR, events, and partnerships. ● Execute launch marketing SOPs for each new salon launch, ensuring a smooth and successful launch to drive early adoption and revenue growth. ● Stay abreast of market trends and opportunities, conducting regular research and analysis to identify new marketing channels and strategies. ● Work on momentum marketing initiatives. ● Plan and implement season-specific campaigns to drive awareness and generate leads for salons. ● Be responsible for maintaining the brand standards across any type of marketing material covering social media as well as physical activities. ● Report to Customer Experience Head and company CEO directly and be responsible for marketing KPIs for the brand and franchise salons. Skills / Experience ● At least 2 years of experience in digital, ATL, and BTL marketing, with a track record of driving growth and lead generation. ● Proven experience managing and leading social media marketing, including owning the social media calendar and creating engaging content. ● Experience planning and executing sales enablement campaigns through email marketing and social media, with a focus on lead generation and conversion optimization. ● Strong analytical skills, with experience monitoring and reporting on the performance of marketing campaigns. ● Experience executing ATL and BTL strategies focused on lead generation, including advertising, PR, events, and partnerships. ● Experience executing launch marketing SOPs for new products or services. ● Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.

To proceed with the recruitment process, we would like to request your participation in a brief Google Form, which will help us gather some additional information from you. The form includes a few questions related to your experience, skills, and qualifications. Kindly click on the link below to access the form:

https://forms.gle/zQt9GeZGsLZ4gCwZ6