Marketing Manager Job in Hyderabad at Virtusa

Virtusa is hiring for the role of Marketing Manager!

Responsibilities of the Candidate:

• GMT executions: Develop, and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution
• Lead generation: Design, plan and execute lead gen programmers.
• Branding and positioning: Initiate innovative approaches to build client relationships.
• Understand Segmentation and develop persona profiles for target clients.
• Prepare SM plans and support creating content.
• Regularly connects with sales teams and arranges internal enablement sessions.
• Assisting the marketing leader in writing reports and analyzing data
• Drive online traffic with digital campaigns.
• Vendor management
• Develop, track and report key metrics and KPIs of marketing campaigns for success.
• Collaborate across our internal and external ecosystem including with Alliance Partner

Requirements:

• Strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of the organization, including sales, partner ecosystems, delivery, and product development team.
• The candidate should have a deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.
• Passionate about marketing
• Energetic and self-motivated with new ideas
• Creative with an eye for high quality and detail
• Outspoken and yet adaptive
• Highly ethical and self-driven
• Strong demand generation skills and client-centric mentality
• Strong communication skills and ability to influence others.