Marketing Lead Development Specialist Job in Mumbai at Leica Microsystems

Danaher is hiring for the role of Marketing Lead Development Specialist!

Responsibilities of the Candidate:

• Evaluate and qualify leads generated through various channels.
• Determine the quality and sales-readiness of leads based on predefined criteria.
• Conduct research and verification of lead information for accuracy and relevance.
• Maintain the CRM database for contacts to the target Quality Standard.
• Regularly refresh contact data, remove duplicates, and ensure data accuracy.
• Analyze lead and campaign data to measure effectiveness and identify trends.
• Make data-driven recommendations for optimization.
• Perform lead scoring to identify high-potential prospects.
• Collaborate with marketing and sales teams for lead nurturing strategies.
• Engage and further qualify prospects not yet ready for sales handoff.
• Contribute to lead generation by identifying and qualifying prospects.
• Coordinate closely with marketing and sales teams for seamless lead handoff.

Requirements:

• Bachelor's degree
• Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical, or B2B environment
• Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes
• Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data
• Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects
• Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives
• Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions
• Tech-savviness: Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes
• Results-driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates
• Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics
• Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools