Marketing Executive Job in Varanasi at Ashrisha IT Solutions

Responsibilities:

• Develop and implement marketing strategies to drive the adoption and awareness of our software products and services among our target customers.
• Conduct market research to identify customer needs, preferences, and industry trends, and use the insights to shape marketing strategies.
• Collaborate with the software development team to understand the technical aspects of our products thoroughly and effectively communicate their features and benefits to potential customers.
• Create compelling marketing content, including website copy, blog posts, social media content, and email campaigns, tailored to both technical and non-technical audiences.
• Plan and execute digital marketing campaigns to generate leads, increase brand visibility, and drive website traffic.
• Manage social media channels, engaging with followers and running targeted ad campaigns to expand our online presence.
• Coordinate with the sales team to align marketing efforts with their needs and provide them with the necessary sales support materials.
• Measure and analyze the performance of marketing campaigns using various analytics tools, making data-driven decisions to optimize and improve results.
• Stay up-to-date with industry trends, new software releases, and advancements in technology to position our products effectively in the market.
• Participate in industry events, conferences, and webinars to represent the company and network with potential customers and partners.

Requirements:

• Strong understanding of software development processes, technologies, and trends.
• Excellent written and verbal communication skills, with the ability to communicate technical concepts to a non-technical audience effectively.
• Proficiency in digital marketing channels, including social media, email marketing, SEO, and content marketing.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinker with a passion for technology and a drive to innovate marketing strategies.
• Ability to work collaboratively in a cross-functional team environment.
• Strong organizational and project management skills to handle multiple tasks and priorities simultaneously.
• Willingness to adapt and learn in a fast-paced and ever-changing technology landscape.

As an organization in the field of IT services we promotes IT sector. We provide IT Services by build the best product and continuous delivering outstanding value services with superior quality.