Marketing Executive Job in Kohima at NagaEd

NagaEd is hiring for the role of Marketing Executive!

Responsibilities of the Candidate:

• Develop Marketing Strategies: Create and implement comprehensive marketing plans to achieve company goals, including brand awareness, lead generation, and customer acquisition.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including activations, digital, social media, email, and traditional media.
• Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and customer needs. Use insights to inform marketing strategies and tactics.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenditures.
• Content Creation: Collaborate with content creators to develop engaging and relevant content for various marketing channels, including blogs, social media, and promotional materials.
• Performance Tracking: Monitor and analyse marketing performance metrics, including ROI, conversion rates, and campaign effectiveness. Provide regular reports and recommendations for improvement.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives and ensure cohesive messaging.
• Brand Management: Maintain and enhance the company’s brand identity and reputation through consistent messaging and high-quality marketing materials.
• Vendor Management: Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to timelines.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1+ years of experience in marketing, with a proven track record of managing successful marketing campaigns and projects.
• Strong understanding of marketing platforms and their respective best practices, including Meta, Twitter, and LinkedIn.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent writing, editing, and communication skills.
• Creative mindset with strong analytical abilities.
• Experience with social media analytics tools and the ability to interpret data to make informed decisions.