Marketing Email Specialist Job in Mumbai at Global Industrial

Global Industrial is hiring for the role of Marketing Email Specialist!

Responsibilities of the Candidate:

• Develop and implement account-based email marketing campaigns using Salesforce Marketing Cloud.
• Collaborate with sales and marketing teams to understand and support target accounts personalized strategies. 
• Manage and segment email lists to ensure accurate targeting and deliverability.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Utilize A/B testing to optimize email content, subject lines, and send times.
• Ensure compliance with email marketing regulations and best practices.
• Create detailed reports on campaign performance and ROI.
• Stay updated on industry trends and best practices in email marketing and account-based marketing.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience with Salesforce Marketing Cloud and account-based marketing.
• Strong understanding of email marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Detail-oriented with strong organizational skills.
• Ability to work collaboratively in a fast-paced environment.