Marketing Development Representative Job in Pune at Tracelink Inc.

Tracelink is hiring for the role of Marketing Development Representative

Responsibilities of the Candidate:

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
• Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness
• Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
• Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
• Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings
• Leverage teammates (Managers, SDRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
• Work with partners including Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse and triage account data
• Engage across functions to understand business priorities
• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis
• Work shifts to support the business needs of EMEA, APAC, NA and LAD

Requirements:

• Experience in Sales Development, Business Development, or similar roles in a software organisation
• Proven ability to effectively research, qualify, and react to leads and business opportunities
• Exhibit a professional communication style through both written and verbal channels
• Confident user of Salesforce.com, Marketo, or similar applications and the MS Office Suite
• Operate in a professional and empathetic manner capable of managing time and prioritising tasks effectively 
• Educated to degree level