Marketing CRM (Retention/Engagement) Job in Gurgaon at CX Ventures

CX Ventures is hiring for the role of Marketing CRM (Retention/Engagement)!

Responsibilities of the Candidate:

• Day-to-day execution and management of Emailers, SMS, WebPush, App push, and on-site user notifications
• Seamless execution of Emailer and push notification campaigns for brands on the CRM platform
• Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical
• Seamless and timely execution of campaigns
• Contribute ideas to improve the ROI metrics for brands like returning purchasers
• Increase customer satisfaction by digging deeper into their domain/business and coming up with innovative campaign ideas
• Day-to-day liaison with campaign & account managers on campaign developments
• Coordination with internal tech, design, and marketing teams to ensure campaign deliveries
• Provide inputs and ensuring work completion across client projects
• Track, analyze & summarize campaign deliverables and process monitoring
• Identify gaps in user journeys and how to improve user buying cohorts
• Competition study and analysis of their strategies

Requirements:

• The desired candidate will have:
  •  2-5 years of experience in eCommerce-specific email and SMS campaigns management
  •  Technical understanding of Emailer, push notifications, and how they work
  •  Understanding of eCommerce and user journeys/funnels Know-how and past working experience on at least 1 CRM platform
  •  Effective verbal & written communication skills
  •  DDetail-oriented and in-depth understanding of his/her deliverables
  •  LA's logical and analytical approach and problem-solving attitude
  •  Out-of-the-box thinking and innovative strategies that can help improve client’s accounts
  •  Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow
• Technical skills:
  • Understanding of platforms/tools/technologies like or similar to Netcore, Silverpop, Webengage, intercom.io, etc
  • Analytical platforms like Google Analytics, Appsflyer, Mixpanel
  • Good Knowledge of Excel & PowerPoint