Marketing & Communications Specialist Job in Bangalore at Udhyam Learning Foundation

Udhyam Learning Foundation is hiring for the role of Marketing & Communications Specialist!

Responsibilities of the Candidate:

• Work with business leads to create and implement the marketing strategy for Udhyam Learning Foundation and its Business Units.
• Conceptualized marketing and branding initiatives both for the organisational brand (Udhyam Learning Foundation) and BU-level brands (Udhyam Shiksha and Udhyam Vyapaar).
• Work with BUs to enable them to succeed by creating brand awareness, inbound lead generation, ground visibility, and stakeholder outreach.
• Be customer and goal-focused in approach while designing any interventions, be it with other stakeholders, or the end users of our various interventions.
• Plan and execute campaigns on owned, earned, paid and shared media such as events, PR, email, CRM, social media, website, other digital assets, offline media, BTL collaterals, etc.
• Work towards agreed-upon marketing and branding goals and create budgets to manage all the above.
• Work with the various marketing agencies to define and ensure that the deliverables are met.
• Ensure integration of marketing and brand values into the company's appropriate operational and support systems.
• Track, monitor, measure & report marketing activities.

Requirements:

• 2 - 5 years of marketing experience
• Creative thinker, with the ability to write good briefs and come up with good marketing campaigns
• Experience managing branding, communication (including design/content) and marketing activities at scale
• Have a strong grasp of storytelling, conceptualising and communicating information/content interactively
• Familiarity with design tools
• Operational knowhow and ability to manage multiple deliverables in parallel
• Experience managing multiple agency partners across different marketing domains
• Detail orientation & analytical skills
• Can exhibit high ownership as well as collaboration, when working within a team
• Open to exploration/experimentation of ideas and representations that will align with the team’s needs and requirements