Marketing Associate Job in Delhi at Rostrum Education

Key Responsibilities:

Content Research and Development:

• Conduct structured research on topics related to global university admissions, higher education trends, academic opportunities, and student journeys 
• Assist the Content Lead in developing blog posts, articles, reports, and long-form educational content 
• Assist with proofreading, editing, and formatting content to ensure clarity, accuracy, and consistency before publication 
• Source relevant references, data points, examples, and supporting research to strengthen content credibility 
• Identify and source images, visual references, and supporting assets for blogs, social media, and marketing materials
• Contribute to content ideation sessions and help generate new ideas for blogs, social media series, reports, and campaigns 

Marketing Campaign Execution:

• Support the execution of email marketing campaigns, newsletters, and announcements 
• Upload and manage email campaigns using tools such as Zoho Campaigns or similar platforms 
• Assist in maintaining and updating CRM databases, campaign lists, and audience segments 
• Help coordinate marketing initiatives including webinars, seminars, information sessions, and student outreach programs 
• Ensure campaign content is scheduled, uploaded, and distributed on time across relevant platforms 
• Work with internal teams to gather content, assets, and information required for marketing campaigns 
• Maintain basic campaign tracking metrics including email performance, engagement, and outreach responses 
• Assist in organizing and documenting campaign workflows and marketing processes

Qualifications and Skills:

• 0–3 years of experience in content, marketing, communications, or a related field 
• Strong writing, editing, and proofreading skills 
• Familiarity with email marketing tools or CRM platforms such as Zoho, HubSpot, or Mailchimp is a plus 
• Basic understanding of digital marketing workflows, campaigns, and audience engagement 
• Strong attention to detail, particularly in content accuracy and formatting 
• Ability to manage multiple tasks and deadlines simultaneously 

Ideal Candidate:

• Enjoys both content creation and marketing execution 
• Is curious, organised, and comfortable working across multiple projects 
• Has strong research and writing instincts 
• Is interested in education, global universities, and student journeys 
• Wants to develop experience in content strategy, marketing campaigns, and digital marketing operations

With a motto to teach beyond boundaries, Rostrum provides a diverse range of tutoring and consultancy services to students belonging to different curricula. We specialise in Oxbridge and Ivy League admissions.