Marketing Analytics Analyst Job in Hyderabad at Deloitte

Deloitte is hiring for the role of Market Analytics Analyst! 

Responsibilities of the Candidate;

• Working with marketers and campaign managers to understand target audiences to generate lists for marketing purposes
• Ensuring that the lists meet targeting objectives by leveraging multiple segmentation criteria and ensuring compliance with Firm standards and regulations as appropriate
• Circulating lists to stakeholders for approval, changes, additions, and deletions
• Preparing reports/informational tools that will help to drive the success of marketing initiatives
• Tracking pre- and post-event responses
• Generating standard measurement reports for marketing initiatives
• Co-ordinating efforts to resolve duplicate entries, enhancing data integrity and ensuring that the Firm’s privacy policy is adhered to
• Providing project planning and application support as needed
• Participating in other projects/initiatives as necessary

Requirements:

• Bachelor's or master’s degree required in Business and/or a degree or certification in Marketing, Analytics, Math or Engineering
• 1-3 years of experience in Campaign management, reporting and analytics
• Must have in experience with Salesforce or another CRM solution
• Must have advanced skills in Microsoft Excel and PowerPoint
• Strong time-management capabilities, with the ability to prioritize between multiple initiatives and activities
• Ability to research, develop, present new ideas, and conceptualize new approaches and solutions
• Excellent verbal and written communication skills
• Skills in SQL, DB and other reporting tools would be an added advantage
• Knowledge or experience in using BI/data modeling tools (e.g., Cognos, Tableau, R) for creating dashboards, reports, and data standardization/engineering/modelling, is an asset