Marketing Analyst Job in Chennai at Raptee Energy

Raptee Energy is hiring for the role of Marketing Analyst!

Responsibilities of the Candidate:

• Be responsible for up-the-funnel efficiency and social listening for the brand.
• Ensure active social listening to derive actionable insights in sentiment analysis, competitor and category chatter insight, share of voice, and brand tracking.
• Ensure funnel efficiency – traffic monitoring – quality/ source and change in trends (Google and SM).
• Assist with keyword and content research to aid the creative team and performance marketing team.

Requirements: 

• Minimum 2-3 years exposure in a marketing agency in Marketing Analytics
• High-level proficiency in GA4 and Social Media Analytics
• Content and Keyword research tools preferably MOZ / Uber suggest/SEMrush/SM analytics/ATP
• Excellent analytical skills with the ability to interpret technical data and identify trends
• Effective communication skills with the ability to collaborate across teams and communicate quality-related issues
• Detail-oriented mindset with a commitment to accuracy and precision
• A proactive approach to problem-solving and continuous improvement