Marketing Activation Manager Job in Mumbai at MORDE FOODS Private Limited

Key Responsibilities

1. Events & Exhibitions

• Conceptualize, plan, and execute B2B exhibitions, trade fairs, culinary events, and customer activations.
• Manage end-to-end execution — from design, vendor coordination, and logistics to on-ground delivery and ROI evaluation.
• Ensure every activation reflects Morde’s brand ethos and contributes to business goals.

2. Morde Academy

• Drive the Morde Academy calendar and execution — including chef-led workshops, training programs, and culinary innovation sessions.
• Partner with internal category and R&D teams to ensure content relevance and innovation focus.
• Measure engagement and impact of each session, and use insights to strengthen future programs.

3. Partnerships & Collaborations

• Identify and nurture collaborations with culinary institutions, food service associations, and influencer chefs to enhance brand on ground presence and Culinary community engagement
• Negotiate partnership terms and ensure aligned deliverables and measurable outcomes.

4. Retail & In-store Visibility

• Drive Morde’s retail identity presence across super-specialty stores, modern trade outlets, and select premium retail formats.
• Develop and implement in-shop merchandising, POS displays, shelf branding, and visibility collaterals in alignment with brand guidelines.
• Work with category and sales teams to ensure retail visibility plans support business priorities and drive offtake.
• Audit and report visibility execution with clear improvement plans.

5. Customer & Stakeholder Engagement

• Deliver differentiated experiences for chefs, distributors, and retail partners to build loyalty and advocacy.
• Work cross-functionally with sales, category, and digital teams to align activations with overall business strategy.
• Manage budgets, agencies, and reporting dashboards for all activation programs.

Required Skills & Competencies

• Experience: 5–7 years in B2B/B2C marketing activations, events, or retail visibility (FMCG, food ingredients, or hospitality preferred).
• Project Management: Strong planning, multitasking, and execution capabilities.
• Retail Experience: Understanding of in-store merchandising, shopper marketing, and retail branding.
• Customer Orientation: Ability to craft experiences that connect business needs with customer aspirations.
• Stakeholder Management: Excellent collaboration and communication across internal and external teams.
• Analytical Mindset: Ability to track ROI, optimize budgets, and leverage data for better decision-making.
• Creativity & Agility: Innovative thinking to create impactful activations within timelines and budgets.

Education

• MBA or Postgraduate Degree in Marketing, Event Management, or related disciplines preferred.

Morde Foods is a leading chocolate manufacturer in India that produces a variety of products, including chocolates, creams, cocoa products, and more. The company is known for its high-quality cocoa and customized formulations. Morde Foods is estimated to have a 30–35% market share in the Indian compound chocolate market.