Marketer - Social & Content Job in Chennai at Rocketlane

Rocketlane is hiring for the role of Marketer - Social & Content!

Responsibilities of the Intern:

• Social Media Management:
  • Develop and execute a comprehensive social media strategy aligned with Rocketlane's brand and business goals.
  • Manage and curate content for all social media channels, ensuring consistent and engaging messaging.
  • Monitor social media trends and industry news to capitalize on relevant opportunities.
• Content Creation:
  • Generate high-quality written content, including blogs, emails, landing pages, and other marketing collateral.
  • Collaborate with cross-functional teams to gather insights and create compelling, customer-centric content.
  • Maintain a content calendar to ensure timely and consistent delivery of content across channels.
• Brand Advocacy:
  • Foster community engagement and build brand advocacy through social media interactions.
  • Work closely with influencers and partners to amplify Rocketlane's presence and reach.
• Analytics and Reporting:
  • Utilize analytics tools to measure the performance of social media campaigns and content initiatives.
  • Provide regular reports and insights to track key metrics and inform future strategies.
• Cross-functional Collaboration:
  • Collaborate with the marketing, design, and product teams to align content strategies with broader marketing objectives.
  • Ensure brand consistency across all communication channels.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 2-3 years of experience in social media management and content marketing
• Experience in the technology or SaaS industry is a plus