Market Research Analyst Job in Hyderabad at Zenoti Software company

Zenoti is hiring for the role of Market Research Analyst

Responsibilities of the Candidate: 

• Account Profiling – Identifying more relevant prospective accounts with respective to Zenoti products and business and collecting all the required info like Industry, Sub- Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.
• Contact Profiling – Identifying more and more relevant business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etc.
• Marketing Database Hygiene – Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques
• Benchmarking Reports – Preparing Benchmarking reports for Zenoti prospects which includes Peer comparison and other data analysis, as and when a marketing lead request comes in.
• CRM Tool Handling (Salesforce) – Detailed understanding/exp working on the salesforce tool is a plus, end-to-end handling of the Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.
• Lead Management/Creation support – Should be able to handle all the Marketing Leads across the channels and ensure those leads are correctly routed to appropriate people.