Manager (Marketing: Star Sports) Job in Mumbai at Disney

Disney is hiring for the role of Manager (Marketing: Star Sports)!

Responsibilities of the Candidate :

• Assimilating and analyzing viewership trends, triggers, and barriers for viewership for each property/event & ratifying different hypotheses basis the data analysis with the help of primary or secondary research where applicable.
• Developing actionable insights into effective product, media, and communication plans.
• Developing and aligning the key goals for the marketing task ranging from awareness targets, intention to watch targets, media reach targets and viewership targets (TVR/event reach/frequency/consumption)
• Planning and executing marketing plans for the key properties. Working with diverse and multi-functional project teams to manage end to end delivery of marketing plans for the different properties.
• Developing clear briefs for the various properties/events as per the aligned goals/deliverables. Briefing the internal and external creative teams and clearly articulating the insights, potential campaign spaces and delivery expectations.
• Aligning the approach and finalization of the marketing communication plan (which should cover own media, paid media, digital, social, activations & programming) for the event.
• Driving the execution of individual plans along with a clear cascade plan that captures the on-air dates for all the different tactical elements of the marketing plan.
• Working closely with Internal and External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood, and music studios.
• Developing 360-degree digital and communication plans through collaboration with key stakeholders: programming/content, ad-sales, distribution and internal corporate communications team.
• Assisting in planning and managing yearly multi-crore budgets in paid media and Star-owned media for large-impact properties.
• Tracking the deliverables against the aligned goals/targets and crystallizing action points to be corrected in the next event.

Requirements :

• MBA (Top tier: B-School)
• 2-4 years of core marketing/brand experience and experience in driving ATL/BTL plans for large national consumer brands
• Undertaking of marketing principles, media planning, consumer research, ATL/BTL campaign development
• Taking initiative and managing cross-functional teams
• Clarity of thoughts in strategic initiatives
• Sports Aficionado